The Design Thinking.

THE DESIGN THINKING 

Design thinking has an ability to revolutionise the work that you are into.  As correctly defined in the Wikipedia,  Design Thinking is a methodology used by designers to solve complex problems, and find desirable solutions for clients. A design mindset is not problem-focused, it's solution focused and action oriented towards creating a preferred future.

Design Thinking practices are followed practically all the sectors of Industries. Complex problems are being solved by adopting various skills by group of people related to the problem. Let us consider a  following practical example

In a scenario where a person, any person really, lets say a person, walks with full hands to his vehicle. As his hands are full he is unable to easily open the hatch door. What to do? Perhaps, if the car is already unlocked, he could hold his precious cargo, tempt gravity, with a swipe of his foot under a sensor the door could then open. This is a spectacularly simple idea that for a number of people could be helpful. And no interface required! ..Golden Krishna ..Courtesy.

What could be the basic aspects of "Design Thinking"?

The Design Thinker should consider four basic aspects. namely.

CURIOSITY....

1. The design thinker should be CURIOUS .It is all very important that his/her curiosity should be deep enough to not only reason out things but,to know and understand about small things that the end user needs. It is not only that the innovation that matters, but it is important to understand even the smallest thing that the client/ user needs. For instance if a Television is being manufactured with all the current facilities, the consumer may not prefer because he may want to have something more in his Television, for example he may need a TV phone in it, so that he can stand in front of the TV screen touch it, Dial the number and have a Video call with may be recording facility. Thus the design thinker needs to focus on the solution now that his consumer needs. No doubt Curiosity may lead to innovation in this case if successful observations, experiments, surveys etc are made.

ATTITUDE 

2. Every design thinker must have a genuine attitude.to reach to the end conclusion and acquire an appropriate solution.One needs to be passionate about his/her ideas into projections and finally into applications.Researching is very important, one needs to be inquisitive in asking himself " Why, when , which, how, what, and where etc.". This attitude will lead to solution based thinking. Surveys play an important role in finding solutions. The advantage of conducting surveys, is that one can come to know the amount of potential that the product has, besides it can help in upgrading one's product matching to customer needs. Obviously there has to be a consistent followup and surveys for this.

THE HIPPO CULTURE

3. The "HIPPO" culture, The word HIPPO is actually an created abbreviation of Highest Individual Paid Person Opinion. I recently heard Mr. Mukesh Jain on a webminar speaking wonderfully about this HIPPO culture. The design thinker should always move AWAY from this culture. Now let us understand what really is is HIPPO culture. Just imagine that there is a meeting with the most Senior person of the organisation, and decides to take a decision and that all agree to his decision without suggesting him new ideas, opinions or views, or he imposes his decisions on to subordinates, then such a culture is a HIPPO culture in the organisation. It is not that the senior most person decides something and others accept it, but what is a bit wrong here that everyone accepts it without presenting their views, ideas, opinions, or suggestions. This culture prevents the organisation from its growth. The design thinking minds should boldly participate and convince the senior most person accordingly or even demonstrate him to his satisfaction. If HIPPO culture is avoided the organisation becomes more democratic.

INNOVATION

4. The next important aspect for design thinking, is Innovation, by innovation I do not mean to do something new or manufacture some thing new. I do not mean invention here, By Innovation what I mean is that doing things in a different way to get better or best results. It could be anything like increasing the efficiency of a machine, human resource etc. Thinking and doing and things differently even in small things. For instance, in older task bar of MS Word office had an 'Edit' option, which when clicked, used to give a list of options like, CUT, COPY, PASTE, MOVE, DELETE etc, now as these are frequently used option in MS Word in the latest version of MS Word, these are consolidated so that we can quickly glance and use them without searching them in the list. Thus this could have been a small observation made by some design thinkers in the organisation, surveyed them, experimented, had them in beta versions, tested for feedback, and then after approval have been launched in market after upgrading, This was related to innovation.

There are SIX important elements of "DESIGN THINKING"

1. Empathise- Understand your user and conduct a research.

2. Define- Combine all your research and observations and locate the user's problem.

3. Prototype- Build a real, factual representation for a range of Ideas.

4. Test- Return to your user for feedback, and record the feedback.

5.Implement- Put the vision into effect.

6. Task- Work yourself and welcome design thinking.

Friends, as you all know there has been spectacular changes in the industrial approach. I am always effortful to keep on passing the latest updates that are practised in industries. However, if there are any shortcomings or suggestions please feel free to communicate on the following email ids.

Thanks a lot,

Best Regards,

Girish. Kulkarni- CEO- Real Minds.Com

contact- realmind.com @gmail.com,  realminds@hotmail.com.

cell- +91 9890331683.