THE ERA OF DIGITAL TRANSFORMATION.
The technological aspects globally have always intended standardization and uniformity practically in its every corner. Most of the western globe has almost adopted and adapted to such uniform standards. The eastern part of the globe however has always been effortful to match to these standards, except with country like Japan,who has already engraved their name in technology and are way ahead. Our country also has exhibited its spark to adopt and adapt the trends with global standards. This time it is with " Digital Transformation".
There are many ways in which "Digital Transformation" defined, we may describe this as :
Digital transformation is the
profound transformation of business and organizational activities, processes,
competencies and models to fully leverage the changes and opportunities of a
mix of digital technologies and their accelerating impact across society in a
strategic and prioritized way, with
present and future shifts in mind. In fact it is the application of information to implement innovative business models, improved customer experience and/or operational improvements that have to boost the efficiency of industries/ organizations.
Why is "Digital Transformation" Important?
Digital
transformation is a journey with multiple connected intermediary goals, in the
end striving towards continuous optimization across processes, divisions and
the business ecosystem of a hyper-connected age where building the right
bridges in function of that journey is key to succeed. Digital transformation is also important as communications are being redefined, It will reshape markets and industries thus will help to support to speed up economy and keep it more disciplined.
Let us practically consider a case of a Company like "UBER"- Why people have started relying on Uber and using it? It is for the following reasons:
1) Cost Value- It is straight forward. 2) Experience Value. 3) Platform Value. 4) Real Time Status of Car arrival. 5) Incentive offerings.
Let us consider the " Platform Value- This has helped in generating employment opportunity, Cross platform integration is possible with Amazon, Echo, Google. Thus creates a better experience for customers and workers.
simplification→ Automation→ Optimization→Scale.
Experience of "Digital Transformation:
1) Finance. 2) Hospitality. 3) Automotive Schedule ( about 6o sensors already exists in a car nowadays.) 4) User based Insurance. and many such entities where it has been already adopted.
In the end, the mindset, let alone
somewhat vague term ‘culture’, and approach we need is one of continuous
optimization, holistic improvement and a focus on what people need, far beyond
the digital context.
Thanks to all my dear readers. Please feel free to comment or contact.
Girish. Kulkarni- Founder CEO Real Minds.Com
Virtual Office: realminds.com@gmail.com / realminds@hotmail.com
Contact: +91-9890331683
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